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You Choose Your Referral Partner

Absolutely! You have complete control over who receives your referrals. Choose an agent you know and trust, or have General Referral introduce you to our network of highly qualified & pre-vetted agents.

You Select the Agent

Maximum Referral Fee Free to negotiate the highest fee the market will bear

General Referral Places

Convenience & Quality Maximum 20% referral fee with vetted professionals

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Current Placement Status

Important Update: General Referral is not currently placing agents for referrals. You’ll need to select your own receiving agent.
This means you’ll need to:
  • Research and identify qualified agents in the target market
  • Negotiate your referral fee directly with the receiving agent
  • Build relationships with trusted partner agents

Learn Agent Selection

Complete guide to finding the perfect partner agent

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Benefits of Selecting Your Own Agent

Negotiate Your Worth
  • Typical referral fees range from 25-35%
  • No cap on referral percentages
  • Build value-based fee structures
  • Reward long-term partnerships
Long-Term Partnerships
  • Develop trusted agent network
  • Create repeat referral sources
  • Build mutual referral relationships
  • Establish preferred partner status
Choose Your Standards
  • Vet agents based on your criteria
  • Ensure client service standards
  • Match agent expertise to client needs
  • Maintain reputation control

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Our Only Requirement

When you select an agent for your referral, our only requirement is that they are qualified:

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Required Qualifications

  • Active real estate license in good standing
  • Proper licensing in the target market/state
  • No recent disciplinary actions
  • Current association with licensed brokerage

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Setting Up Your Referral

Once you’ve selected a qualified agent:
1

Negotiate Referral Fee

Agree on percentage before submitting paperwork
2

Gather Information

Collect agent and client details
3

Submit Referral Agreement

Use our online portal to create the agreement
4

DocuSign Process

All parties receive and sign electronically

Submit Your Referral

Step-by-step guide to the referral process

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Referral Fee Guidelines

Market Standard: 25% is a good rule of thumb for most residential referrals, but you’re free to negotiate based on value and market conditions.

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Factors Affecting Referral Fees

  • Highly qualified, motivated clients
  • Luxury or high-value properties
  • Exclusive or difficult-to-find clients
  • Strong ongoing relationship potential
  • Multiple transaction opportunities

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Building Your Agent Network

Begin building relationships with agents in your immediate area:
  • Attend local real estate events
  • Join professional networking groups
  • Connect with top-producing agents
  • Research market leaders online
As you grow, develop partnerships in other markets:
  • Research agents in target locations
  • Use referral networks and platforms
  • Leverage existing agent connections
  • Attend regional conferences
Focus on building strong relationships with fewer, better agents:
  • Consistent communication
  • Fair referral fees
  • Professional client preparation
  • Mutual respect and trust

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When General Referral Places Referrals

Historical Reference: When General Referral was placing referrals, the maximum referral fee was 20% and agents were from our global network of highly qualified & pre-vetted professionals.
If this service resumes in the future, we’ll notify all members and update our processes accordingly.

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Resources for Agent Selection

Agent Selection Guide

Comprehensive guide to choosing the right partner

Referral Fee Calculator

Estimate your potential earnings

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Frequently Asked Questions

While we’re not currently placing referrals, we’re happy to introduce you to quality agents we know in your local market when available.
Use our agent selection guide to research and identify qualified agents through various methods.
Absolutely! You’re not limited to working with just one agent. Build a network of specialists for different markets and property types.
You maintain control over your referrals. If service issues arise, you can address them directly with the agent or choose different partners for future referrals.

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Ready to Find Your Partner Agent?

Start Your Search

Learn how to find and evaluate the perfect partner agents for your referral business