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Having the right words ready makes prospecting easier and more effective. Here are proven scripts and approaches for different situations and audiences.

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Initial Contact Scripts

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Personal Network Approach

Opening Script:
“Hi [Name], I wanted to let you know that I’ve transitioned to real estate referrals and I’m focusing on connecting people with top agents. Given your experience with real estate, I thought you might know someone who’s planning to move. Would you be open to introducing me if you hear of anyone?”
Alternative Version:
“As you might know, I work in real estate referrals now. I help people find the perfect agent for their needs, at no cost to them. Would you keep me in mind if you hear of anyone thinking about buying or selling?”
Follow-up Addition:
“I take the stress out of finding a reliable agent by carefully matching people with experienced agents who specialize in exactly what they need.”

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Follow-Up Scripts

Casual Follow-up:
“Hi [Name], I’m touching base to see if you’ve heard of anyone planning to move? I’m still helping connect people with great agents and would love to help any friends or family you know.”
Value-added Follow-up:
“Hi [Name], just wanted to share some interesting market updates with you. [Brief market insight]. By the way, if you hear of anyone thinking about buying or selling, I’d be happy to connect them with a great agent.”
Seasonal Approach:
“Hi [Name], with [spring/fall] being a popular moving season, I wanted to check in. Have you heard of anyone planning to make a move? I’d love to help them find the perfect agent.”
Gratitude and Continuation:
“Thank you for thinking of me with [Referral Name]. How are they doing with their move? Is there anyone else you know who might be planning a move soon?”
Success Story Follow-up:
“I wanted to update you on [Referral Name] - they found the perfect home and the agent was fantastic! Speaking of which, do you know anyone else who might benefit from my referral service?”

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Value Proposition Scripts

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Clear Value Communication

Service Explanation:
“Working through me gives you access to a network of top-performing agents, plus you get an advocate who ensures you’re getting great service throughout the process.”
Benefit-Focused:
“My service helps you save time and avoid the uncertainty of finding an agent on your own. I carefully match you with experienced agents who specialize in your specific needs, and there’s no cost to you.”
Problem-Solution:
“Most people don’t know how to choose the right agent, which can be expensive and stressful. I eliminate that problem by connecting you with pre-vetted professionals who are perfect for your situation.”

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Objection Handling Scripts

Positive Response:
“That’s great! It’s important to work with someone you trust. If things change or if you know anyone else who needs an agent, I’d be happy to help.”
Future-Focused:
“That’s wonderful - having a trusted agent is valuable. If your situation changes or you hear of friends or family who need help finding an agent, please keep me in mind.”
Relationship Building:
“I’m glad you have someone you trust. My goal is just to be a resource for you and your network when the need arises.”
Patient Approach:
“No problem at all. Real estate decisions take time. Would you like me to send you some market updates in the meantime? That way you’ll be well-informed when you’re ready.”
Value Offering:
“That’s perfectly fine. I’ll keep in touch and send you helpful market information. When you’re ready to move forward, just let me know and I’ll help you find the right agent.”
Timeline Flexibility:
“I understand - timing is everything in real estate. I’ll stay in touch with market insights, and when you’re ready, I’ll be here to help.”
Clear Benefits:
“My service helps you save time and avoid the uncertainty of finding an agent on your own. I carefully match you with experienced agents who specialize in your specific needs, and there’s no cost to you.”
Risk Reduction:
“Choosing the wrong agent can cost you thousands of dollars and months of stress. I eliminate that risk by connecting you with proven professionals who are perfect for your situation.”
Added Value:
“You get three benefits: access to a network of top agents, expert matching based on your needs, and ongoing support to ensure great service. It’s like having a personal real estate consultant.”

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Social Media Scripts

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Professional Platform Content

Market Insight Post:
“Interesting market trend: [specific local data]. If you’re considering a move, now might be a great time to explore your options. I can connect you with experienced agents who know this market inside and out. #RealEstate #[YourCity]”
Service Introduction:
“Did you know I help people find the perfect real estate agent - at no cost to them? As a referral specialist, I match people with top agents who fit their specific needs. Message me if you or someone you know could use this service. #ReferralAgent #RealEstate”
Value-First Approach:
“Thinking about buying or selling? Here are 3 key questions to ask any potential agent: [list questions]. If you need help finding an agent who can answer these confidently, I’m here to help. #RealEstate #HomeBuying”

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Closing Scripts

Next Steps:
“Great! Let me ask you a few questions about what you’re looking for, and I’ll match you with the perfect agent for your needs.”
Information Gathering:
“Wonderful! I’d love to learn more about your situation so I can connect you with an agent who specializes in exactly what you need. When would be a good time to chat for a few minutes?”
Confidence Building:
“Perfect! I work with some fantastic agents in that area. Let me gather some details about your needs and I’ll introduce you to the best match.”
Relationship Building:
“I’ll keep in touch and send you some helpful market information. When you’re ready to move forward, just let me know and I’ll help you find the right agent.”
Value Addition:
“I’ll add you to my market update list so you’ll stay informed about trends and opportunities. When the time is right, I’ll be here to help.”
Open Door:
“Feel free to reach out anytime you have questions about the market or need help finding an agent. I’m always happy to be a resource.”

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Email Scripts

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First Contact via Email

Subject: Quick question about real estate referralsBody:
Hi [Name], I hope you’re doing well! I wanted to reach out because I’ve transitioned into real estate referrals and thought you might be a great person to connect with. I help people find the perfect real estate agent for their needs - whether they’re buying, selling, or investing. My service is completely free to clients, and I work with a network of excellent agents across the region. Would you be open to keeping me in mind if you hear of anyone who needs real estate help? I’d love to be a resource for you and your network. Thanks for considering it! Best regards, [Your name]

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Best Practices for Script Usage

Make It Natural:
  • Use the person’s name frequently
  • Reference specific details about their situation
  • Adapt language to match their communication style
  • Keep conversations genuine, not scripted
When to Reach Out:
  • Mornings for business contacts
  • Evenings/weekends for personal contacts
  • After major market news or rate changes
  • During traditional moving seasons (spring/fall)
Systematic Approach:
  • Note which scripts work best with different people
  • Track response rates and adjust accordingly
  • Vary your messages to avoid sounding repetitive
  • Be consistent but not pushy with follow-ups

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Script Customization

Important: These scripts are starting points. Make them your own by:
  • Adding your personality and speaking style
  • Including local market specifics
  • Referencing your unique background or expertise
  • Adapting to your target audience’s preferences
Pro Tip: Practice these scripts out loud until they sound natural. The goal is confident, conversational delivery that feels authentic to your audience.